Book Marketing

Once your book has been released to the public, what now? That is the question most authors face when confronting the daunting task of marketing their Christian book to a worldwide audience. There are several tools authors have at their disposal, and by utilizing all the marketing weapons in their arsenal, you will be able to gain and effectively retain reader interest.

How to Begin Marketing Your Christian Book

Begin by distributing high-quality marketing materials such as postcards, banner ads, posters, bookmarks, and business cards. Xulon Press offers printed material to meet your every need. Distributing marketing materials to your target audience offers you the perfect opportunity to forge relationships with potential buyers while out promoting your Christian book.

Announce the News of Your Book to the Media

A professionally generated press release announces news about your book to the media and will generate interest and attention. Xulon Press will happily prepare a well-crafted press release for you with an attention-grabbing headline-and distribute it with your online bookstore url link to over 35,000 subscriber journalists, 250,000 subscribers through RSS, eMediaWire, Yahoo! News, Google News and Topix.

Social Networking

Most importantly, never underestimate the power of word of mouth marketing. Appeal to friends, family members, and fellow church attendees to spread the word about your book and get people talking. And, with the emergence of many social networking sites such as Facebook, Twitter and YouTube, word of mouth marketing has become an even more powerful and useful resource for Christian authors.